Friday, November 8, 2019
Ocean Sunfish Facts
Ocean Sunfish Facts The ocean sunfish (Mola mola) is certainly one of the more unusual-appearing fish in the oceans. This bony fish, also known as the common mola, is famous for its enormous bulk, striking appearance, high fertility, and free moving lifestyle. Fast Facts: Ocean Sunfish Scientific Name: Mola molaCommon Name(s): Ocean sunfish, common mola, common sunfishBasic Animal Group: FishSize: 6ââ¬â10 feetWeight: 2,000 poundsLifespan: 22ââ¬â23 yearsDiet:à CarnivoreHabitat: Pacific, Indian, Atlantic oceans, Mediterranean and North SeasPopulation: UnknownConservation Status: Vulnerable Description The ocean sunfish is a bony fish- it has a skeleton of bone, which distinguishes it from cartilaginous fish, whose skeletons are made of cartilage. The fish doesnt have a normal-looking tail; instead, it has a lumpy appendage called a clavus, which evolved through the fusion of the fishs dorsal and anal fin rays. Despite its lack of a powerful tail, the ocean sunfish is an active and graceful swimmer, using its dorsal and anal fins to perform rapid changes in direction and horizontal movements independent of the prevailing current. It can also leap out of the water. Ocean sunfish vary in color from brown to gray to white. Some even have spots. On average, ocean sunfish weighs about 2,000 pounds and range between 6 and 10 feet across, making them the largestà bony fishà species. Female sunfish are larger than the males- all sunfish larger than 8 feet long are females. The largest ocean sunfish ever measured was nearly 11 feet acrossà and weighed over 5,000 pounds. à Rodrigo Friscione/Getty Images Species The word mola in its scientific name is Latin for millstone- a largeà round stone used to grind grain- and the fishs name is a reference to its disc-like shape. Ocean sunfish are often referred to as common molas or simply molas. The ocean sunfish is also known as the common sunfish, as there are three other species of sunfish that live in the ocean- the slender mola (Ranzania laevis), the sharp-tailed mola (Masturus lanceolatus), and the southern ocean sunfish (Mola alexandrini). The sunfish group gets its name for the fishs characteristic behavior of lying on its side at the sea surface, seemingly basking in the sun. Habitat and Range Ocean sunfish live in tropical and temperate waters, and they can be found in the Atlantic, Pacific, and Indian Oceans as well as inlets such as the Mediterranean and North seas. They generally stay within 60ââ¬â125 miles of the coastline, and they apparently migrate within their ranges. They spend the summers at higher latitudes and their winters relatively closer to the equator; their ranges typically are along about 300 miles of coastline, although one sunfish off the coast of California was mapped at traveling over 400 miles. They move during the day horizontally at rate of about 16 miles a day. They also move vertically through the day, traveling between the surface and up to 2,600 feet below, moving up and down the water column during the day and night to chase food and regulate body heat. To see an ocean sunfish, though, youll likely have to find one in the wild, because they are difficult to keep in captivity. The Monterey Bay Aquarium is the only aquarium in the U.S. to have live ocean sunfish, and the fishà are kept at only a few other aquaria, such as the Lisbon Oceanarium in Portugal and the Kaiyukan Aquarium in Japan. Diet and Behavior Ocean sunfish like to eat jellyfish and siphonophores (relatives of jellyfish); in fact, they are among the most abundant of the worlds jellyfish eaters. They also eat salps, small fish, plankton, algae, mollusks, andà brittle stars. If youre lucky enough to see an ocean sunfish in the wild, it may look like its dead. Thats because ocean sunfish are often seen lying on their sides near the ocean surface, sometimes flapping their dorsal fins. There are a few theories about why sunfish do this; they often undertake long, deep dives in cold water in search of their favorite prey,à and may use the warm sun at the surface to re-heat themselves and aid digestion. The fish may also use the warm, oxygen-rich surface water to recharge their oxygen stores. And they may visit the surface to attract seabirds from above or cleaner fish from below to clean their skin of parasites. Some sources suggest that the fish wave their fins to attract birds. From 2005 to 2008, scientists tagged 31 ocean sunfish in the North Atlantic in the first study of its kind. The tagged sunfish spent more time near the ocean surface during the night than during the day, and they spent more time in the deep when they were in warmer waters such asà theà Gulf Streamà and theà Gulf of Mexico. BarrettMacKay BarrettMacKay/Getty Imagesà Reproduction and Offspring Ocean sunfish in Japanese waters spawn in late summer through October and likely multiple times. Age at sexual maturity is inferred at 5ââ¬â7 years of age, and they spawn an enormous number of eggs. An ocean sunfish was once found with an estimated 300 million eggs in her ovary- more than scientists have ever found in anyà vertebrateà species. Although sunfish produce many eggs, the eggs are tiny and essentially scattered into the water, making their chances of survival relatively small. Once an egg is fertilized, the embryo grows into tiny spiked larvae with a tail. After hatching, the spikes and tail disappear and the baby sunfish resembles a small adult. The lifespan of an ocean sunfish is up to 23 years. Conservation Status The International Union for Conservation of Nature (IUCN) has listed the ocean sunfish as Vulnerable. Currently, sunfish are not targeted for human consumption, but they are endangered by bycatch. Reported estimates in California are that 14 percent to 61 percent of the fish caught by people seeking swordfish is sunfish; in South Africa, they make up 29 to 79 percent of the catch intended for horse mackerel, and in the Mediterranean, an astounding 70 to 95 percent of the total catch for swordfish is, in fact, ocean sunfish. The global population of sunfish is difficult to determine, since they spend so much time in deep water, although tagging has become more common. Sunfish may be a crucial part of the planets changing ecosystem under climate change: They are among the worlds most abundant eaters of jellyfish, and global warming appears to be resulting in an upsurge of jellyfish numbers. The biggest natural predators of ocean sunfish areà orcasà andà sea lions. Ocean Sunfish and Humans Despite their enormous size, ocean sunfish are harmless to humans. They move slowly and are likely more frightened of us than we are of them. Because they are not considered a good food fish in most places, their biggest threats are likely being hit by boats and being caught as bycatch in fishing gear. à Franco Banfi/Getty Images Sources Dewar, H., et al. Satellite Tracking the Worlds Largest Jelly Predator, the Ocean Sunfish, Mola Mola, in the Western Pacific. Journal of Experimental Marine Biology and Ecology 393.1 (2010): 32ââ¬â42. Print.Liu, J., et al. Mola mola (errata version published in 2016). The IUCN Red List of Threatened Species: e.T190422A97667070, 2015.à Potter, Inga F., and W. Huntting Howell. Vertical Movement and Behavior of the Ocean Sunfish, Mola Mola, in the Northwest Atlantic. Journal of Experimental Marine Biology and Ecology 396.2 (2011): 138ââ¬â46. Print.Sims, David W., et al. Satellite Tracking of the Worlds Largest Bony Fish, the Ocean Sunfish (Mola Mola L.) in the North East Atlantic. Journal of Experimental Marine Biology and Ecology 370.1 (2009): 127ââ¬â33. Print.Thys, Tierney M., et al. Ecology of the Ocean Sunfish, Mola Mola, in the Southern California Current System. Journal of Experimental Marine Biology and Ecology 471 (2015): 64ââ¬â76. Print.
Tuesday, November 5, 2019
Famous Examples of Early Interracial Marriage
Famous Examples of Early Interracial Marriage The U.S. Supreme Court did not lift the nationwide ban on interracial marriage until June 12, 1967. But years before the high courtââ¬â¢s pivotal decision, dozens of celebrities in and out of Hollywood partnered with couples of different racial backgrounds. This list includes 12à actors, athletes, authors, singers and socialites collectively who crossed the color line for love long before interracial marriage became widely accepted. Jack Johnsonââ¬â¢s White Wives During a time in which black men could be lynched for even looking at a white woman the ââ¬Å"wrong way,â⬠boxer Jack Jackson started romantic relationships with several white women. After romancing a series of prostitutes who were black and white alike, Johnson married New York socialite Etta Terry Duryeaà in Pittsburgh in January 1911. The couple tried to keep their marriage a secret, but a year after the interracial couple tied the knot word of their union spread back to Brooklyn. The abusive nature of her relationship with Johnson, the death of her father, disapproval of her interracial marriage and a history of depression all likely contributed to Duryeaââ¬â¢s decision to kill herself in September 1912. Just weeks after Duryeaââ¬â¢s suicide, Johnson started a romance with 18-year-old white prostitute Lucille Cameron. Due to outrage over his relationship, Johnson was arrested for breaking the Mann Act, which made it illegal to travel across state lines ââ¬Å"for the purpose of prostitution or debauchery, or for any other immoral purpose,â⬠according to PBS. When broadly applied, the Mann Act could be used to outlaw all premarital and extramarital sexual relationships that involved interstate travel, PBS reported. On Dec. 4, 1912, Johnson married Cameron. The following year he was convicted of violating the Mann Act for his relationship with Cameron. The couple lived abroad for several years, with the boxer spending nine days in jail related to his Mann Act conviction. Cameron filed for divorce from Johnson four years later because the known womanizer had been unfaithful to her. In August 1925, Johnson married Irene Pineau, who was also white. Johnson and Pineau lived much of their marriage in Europe. They remained a couple until the boxerââ¬â¢s death in a car accident in 1946. In 1964, another man known for his fighting skills would marry interracially. That year Bruce Lee married Linda Emery, a white woman. The biopic ââ¬Å"Dragon: The Bruce Lee Storyâ⬠touches on some of the difficulties the interracial couple faced, including the disapproval of her parents. Kip Rhinelander Marries Mixed-Race Maid The New York social world was scandalized in Fall 1924 when Leonard Kip Rhinelander, heir to $100 million family fortune, married Alice Jones, a domestic and daughter of a black man and a white woman. Rhinelander, 21 at the time of his marriage, had suffered from anxiety and met Jones during a hospital stay. ââ¬Å"Initially he was just dallying with a servant, as was an aristocratââ¬â¢s long-established privilege, but then affection had bloomed, and then everlasting true love,â⬠the New York Daily News reported in a recap of the scandal in 1999. ââ¬Å"The father had sent the boy out west for two years to get over his fool-headed infatuation. But ardor did not subside. Now Kip had returned east, and he and Alice had eloped.â⬠At first, Rhinelander did not seem to care what society thought of his marriage. After six weeks of matrimony, however, Rhinelander did not come home to the small apartment he shared with Jones and filed to have his marriage to her annulled. Rhinelanderââ¬â¢s lawyers accused Jones of concealing her Caribbean heritage and passing for white to lure him into a romantic relationship. The jurors ultimately sided with Jones but not before she was subjected to the humiliating task of disrobing before them to prove that Rhinelander must have known that she was a woman of color all along. In 1929, Rhinelander and Jones finalized their divorce, with the latter receiving a small monthly pension for her trouble. Rhinelander died of pneumonia seven years later at the age of 33. Jones lived until 1989. Neither remarried. Richard Wrightââ¬â¢s Interracial Marriages Richard Wright, the author of literary classics Black Boy and Native son, married twice- both to white women of Russian Jewish ancestry. On Aug. 12, 1939, Wright married Dhimah Meidman, a ballet dancer. At first, he kept the marriage under wraps, reluctant to let the public know about his nuptials to a white woman. The marriage disintegrated after just a year in part because Wright felt that his wife expected to him provide a lavish lifestyle her. Moreover, his relationship with Meidman overlapped with his relationship with Ellen Poplar (also known as Polpowitz), an organizer for the Communist Party. Wright had been involved with Poplar prior to proposing to Meidman. When Wright separated from Meidman, he and Poplar resumed their romance, living together before they wed on March 12, 1941, in Coytesville, N.J. None of his family members were present nor was his close friend Richard Ellison, the author of Invisible Man fame whoââ¬â¢d served as best man at Wrightââ¬â¢s first weddi ng. According to the book Richard Wright: The Life and Times, Wright feared that his marriage to yet another white woman would make headlines. That book also revealed that Poplarââ¬â¢s family largely disowned her for deciding to marry a black man. Her father never met Wright and her sister cut off contact with Poplar because of the interracial union, according to the biography. Poplarââ¬â¢s brother did support the relationship, however. Wright and his bride would spend most of their lives in France. They had two children, Julia and Rachel. Wright was far from the only African writer to marry interracially before blacks fully realized their civil rights in the U.S. African American. Maya Angelou married Enistasious Tosh Angelos in 1951, Lorraine Hansberry married Robert Nemiroff in 1953, and in March 1967, just months before the U.S. Supreme Court lifted the ban on interracial marriage, Alice Walker married Melvyn Lowenthal. Lena Horne Keeps Marriage Secret Actress and singer Lena Horne married Lennie Hayton, a white man, and her manager, in 1947, but kept the marriage a secret for three years. When the public found out about their interracial marriage three years later, the couple not only received criticism but threats and obscene mail as well, according to the New York Times. ââ¬Å"Mr. Hayton built a wall around their California house and bought a shotgun,â⬠the Times reported Horne said that she and her husband had some rocky times because of racism. She told the Times she sometimes viewed her husband as ââ¬Å"foreign white creature.â⬠Other times she took out the rage she had against white racists on her husband. She also admitted to marrying Hayton for opportunistic reasons. ââ¬Å"At first, I became involved because I thought Lennie would be useful to my career,â⬠she said. ââ¬Å"He could get me into places no black manager could. It was wrong of me, but as a black woman, I knew what I had against me. He was a nice man who wasnt thinking all these things, and because he was a nice man and because he was in my corner, I began to love him.â⬠Several actors and singers married across the color line during this period, including Diahann Carroll, who married Monte Kay in 1956; Sammy Davis Jr., who married May Britt in 1960, Eartha Kitt, who married John William McDonald in 1960; Tyne Daly, a white actress who married Georg Stanford Brown, an Afro-Cuban, in 1966.
Sunday, November 3, 2019
Type of Foundation Depending On the Ground Conditions Assignment - 1
Type of Foundation Depending On the Ground Conditions - Assignment Example According to the research findings, it can, therefore, be said that the problem with the chalk is that it is highly porous and its structure contains excessive voids in it. Hence there is a high possibility of water transmission through chalk layers. In case the water table rises there will be no obstruction offered by chalk therefore it will reach the foundation level and eventually enter the structure; this is why we are using trench fill, as we know concrete is a compact and non porous material it will give water and damp proofing to the foundation and walls as well as structural stability as well and eventually there is very less settlement. The other reason for the trench fill foundation is the presence of clay which has expansive and swelling properties when water enters it, due to this property whenever the clay comes in interaction of water it bulges and swell hence produces an uplift pressure which results into a danger of differential and localized movement of foundation wh ich leads to stresses and instability in the structure. This problem is largely minimized with trench fill footing in which reinforced concrete component counteracts the uplift force hence no settlement is seen. Then another rationale which makes the choice of trench fill detrimental is the foundation depth restriction which is made by the chalk layer at 1m depth and as a result now we can not go to greater depths for foundations and have to select a foundation that sustains the load within this 1 m, in that case, we are left with no other solution but to select trench fill foundation. In a different part of the site, the ground conditions are very different with a soil of poor and uneven bearing capacity. This essay also explores what type of foundation should be used in this location. Now the problem in this situation is the soils weak bearing capacity and less strength to sustain loads without letting them penetrate or move. There are two solutions to this problem one is to chang e the soil in that area with a suitable soil but that is not going to be the option here. On the other hand, another solution to the problem can be to somehow to reduce the load on the soil so that it can support the structure and for that reduction in the load we are going to use a different type of foundation which would be the Mat foundation.
Friday, November 1, 2019
Current legal topic Essay Example | Topics and Well Written Essays - 500 words
Current legal topic - Essay Example The lead prosecutor on the case was Joel I. Klein. This essay aims at explaining the United States versus Microsoft corporation lawsuit tussle. When governmental and privately owned corporations are lawfully at loggerheads as much as justice must prevail, the government interests must be sublingually served. In this case, for instance, it was 20 American states versus Microsoft Corporation (The United States Department of Justice). Firstly, the legality of business practices by Microsoft Corporation in the American technological marketing structures was questionable. In the American corporation policy, it is often provided for a capitalistic competition rather than monopolistic competition. This country is a capitalist hence various businesses are allowed in the money market. Becoming a monopoly, therefore, made Microsoft Corporation as self-interested business entity as opposed to the government, which serves the interest of the people. The Plaintiffs alleged that Microsoft Corporation abused the monopolistic competition legal framework by using Intel-based personal computers (The United States Department of Justice). Acco rdingly, Microsoft operating system and web-browser sales were acquiring a larger sales portion than other market competitors were. To reduce this monopoly, the American government had to act swiftly to serve its capitalistic nature interest. Overly, the issue central to this case was whether Microsoft would be left at the epitome of the flagship internet explorer web browser software in its Microsoft windows system or pave way for other corporations. Seemingly, Microsoft did not emerge the winner in this legal battle as the government rightfully accused the company. Additionally, the government was serving the interest of many in the America corporate world. In conclusion, the law according to this case should allow for a free and fair market competition among the computer marketing structure. For
Wednesday, October 30, 2019
Models of change Research Paper Example | Topics and Well Written Essays - 250 words
Models of change - Research Paper Example These include increase in urgency for change, team building, vision construction, communication, empowerment, creation of short-term goals, persistence an establishment of permanent change (Kerollos, 2012). This model works best for small organizations and institutions due to its simplicity. It is also applicable in cases where change is intended for reasons of altering the goals of an organization, where it prepares employees for change beforehand. The third change model is that Change Management Model by Lewin and is organized into three stages known as unfreeze, transition, and refreeze (Kerollos, 2012). The model is characterized with hesitation towards change due to the discomfort caused by change in the environment that people work. Therefore, in order to overcome this state, unfreezing must be done to enter the transition zone where the actual change occurs. The refreeze stage occurs in order to stabilize the organization from the change process (Cellars, 2007). It is best suitable due to its nature in motivating employees towards a given goal that would not naturally work. In conclusion, the above three business models of change are diverse in nature with their modes of operation. They also have different suitability concerning use and application in their independent situations. In conclusion, the above three business models of change are diverse in nature with their modes of operation. They also have different suitability concerning use and application in their independent situations. Cellars, Tara. (2007). ââ¬Å"Change Management Models: A Look at McKinseys 7-S Model, Lewins Change Management Model and Kotters Eight Step Change Modelâ⬠. Yahoo! Voices. Retrieved from http://voices.yahoo.com/change-management-models-look-mckinseys-7-s-model-334598.html?cat=3 Kerollos, Joseph. (2012). The Management and Sustainability of Organizational Change in Primary Care Adoption of Electronic Medical Record
Monday, October 28, 2019
Effects of Soda Drinks on Health
Effects of Soda Drinks on Health Nguyen Thi Ngoc Tam INTRODUCTION Healthcare has become the primary concerns of public. There are many factors to ensure people healthââ¬â¢s quality. Among them, food-stuff has a directly impaction on people health. At the time when food-stuff industry develops swiftly, it is really hard to distinguish between good and bad products. Especially, chemicals have been misused to add on processing products ââ¬â not only on food, but also on drinks. Soda is the most popular drinks in the world. It appears in over 200 countries. However, not many users know how much sugar and carbonate they consume after drinking a can of those, which has strong affection on their health. This paper will discuss the issue of sodaââ¬â¢s influences on people health in the United State and propose some solutions to these problems. DEFINITION Soda ââ¬â another name of soft drinks or carbonated drinks ââ¬â is a bizarre mixture of a great deal of sugar (or high fructose corn syrup), corrosive phosphoric acid, caramel coloring and a well-known drug ââ¬â caffeine (Dillan, 2013). Beverages are usually packed by can, glass or plastic bottle, supper-sized bottle for some kinds. They can be seen in any supermarkets, restaurants or simple junk food stall. Moreover, they are colorful, eyes catching and cheap. It is partly explained the reason they are familiar to the major group of American, especially teenagers and young adults. SITUATION In recent years, people drink more and more soda. One of the biggest consumers is the United State with the sales volume increased up to 170 liters per one year in 2012 (Check, Dodson and Kirk, 2012). There is a big number of people who get addict to soda. According to Coca-Cola, there were 1.7 billion soda servings sold every day in 2010 (Coca-Cola GB, n.d.). Count out of only America, about 48 percent reported drinking at least one glass of soda per day. Among them, 20 percent drank more than 2 glasses (Saad, 2012). Carbonated drink has many reasons to become so popular and addictive. They were sold and advertised everywhere, the price is moderate. Especially, it contains plenty of sugar (or high fructose corn syrup) and caffeine, which provide instant energy and vigilant. However, long term drinking too much sugary drinks can lead to a lot of diseases. New Harvard School of Public Health (HSPH) research suggests that roughly 180,000 obesity-related deaths worldwideââ¬âincludin g 25,000 Americansââ¬âwere associated with the consumption of sugary drinks (Hsph.harvard.edu, n.d.). PROBLEMS The issue of high soda consumption has led to several problems. Firstly, soda contains big amount of sugar. In 12-ounce can of coke, there are about 39 grams of sugar, which is about 9 1/3 teaspoons (Coffman, 2013). This amount of sugar would transform to about 154 calories in human body. According to American Heart Association (AHA), limit for daily added sugars intake is 100 calories (about 6 teaspoons) for women and 150 calories (about 9 teaspoons) for men (Heart.org, 2014). It can be seen that only a 12-ounce can of coke transcend the maximum sugar permission level for a day. The caloric excess can cause many diseases such as obesity, type 2 diabetes, high blood pressure. Author of The Small Change Diet: 10 Steps to a Thinner, Healthier You, Keri Gans, said that ââ¬Å"One 12-ounce soda a day translates into 16 pounds of extra weight over one year! If you drink one 20-ounce bottle of soda (which contains about 250 calories), you will drink up about 91,000 calories, which translat es into 26 pounds of extra weight!â⬠. The proportion of overweight adults and obese adults in 2014 is 35.3 percent and 27.7 percent respectively. This obesity rate was the highest annual rate Gallup and Healthways have measured since beginning to track obesity in 2008 (McCarthy, 2014). Absorption of lots of sugar caused blood glucose levels to rise higher than normal. This is also called type 2 diabetes. The redundance of glucose in bloodstream can lead to heart and blood vessels diseases, nephropathy, eyes damage (Mayoclinic.org, 2014). Secondly, carbonated beverages brought about several problems of bones and teeth by its phosphoric acid. Tufts University researcher, Katherine Tucker, found that women who drank more than three 12-ounce servings of cola per day had 2.3 to 5.1 percent lower bone mineral density in the hip compared with women who consumed less than one serving per day (Enews.tufts.edu, 2003). Moreover, acid and acidic sugar byproducts in soft drink soften tooth enamel, contributing to tooth decay (Colgate.com, n.d.). Children and teenagers usually do not consume enough calcium in their diet while they drink soda more often. Long term beverages intake can reduce the amount of calcium in their bones and teeth. If this happens day after day, users will be at high risk of osteoporosis. This kind of illness considerably impact on humanââ¬â¢s health and daily activities. In addition, beverages usually accommodate a great quantity of caffeine ââ¬â about 45 to 60 milligrams. Caffeine is a kind of drug because it changes how you brain works. It is also considered to be stimulant. This chemical crosses the blood-brain barrier and gets inside the brain and central nervous system (Scott, 2014). Consumers may feel excited and alert when they use, however, stimulant can brings many bad effects to their body, even their brain. Caffeine not only brings users energy, it also triggers and releases stress hormones. It means the benefit only occur temporarily, after that, the body will feel exhausted and distracted. Drinking too much soda a day is the same with absorbing plenty of caffeine, which can easily cause insomnia, fatigue and stress. In fact, there are some phenomena occur to the abuser of caffeine. Although they are awake, they can not concentrate to what they are doing or feel light-headed ââ¬â no physical strength. Undoubtedly, soft drink is no t effective as expectation, it just cheat on humanââ¬â¢s feeling. Besides, a study of University of California San Francisco (UCSF) has shown thatdrinking sugary drinks was associated with cell aging. ââ¬Å"Regular consumption of sugar-sweetened sodas might influence disease development, not only by straining the bodyââ¬â¢s metabolic control of sugars, but also through accelerated cellular aging of tissues.â⬠saidElissa Epel, PhD, professor of psychiatry at UCSF and senior author of the study. The survey also indicated daily consumption 20-ounce of sugary drinks shortened life expectancy by 4.6 years (Leung et al., 2014). SOLUTIONS These issues bring a lot of negative aspects, not only for individuals but also for the country and society. However, there are several possible solutions to resolve these problems. The first solution is to raise educational awareness of citizens. To be more specific, schools can give some lectures to both parents and students. The purpose is to show them the terrible consequences of long term taking soda and teach them how to build a healthy diet or how to give up carbonated drinks. For example, they should replace daily Coke by fresh water or less-sugar juice. It is better for their skin and healthier. Besides, organizations related to food-stuff and health should conduct researches and provide convincing evidences to the citizens. It would be better to publish those lectures and researches on media such as television, radio, internets. In other words, this solution is used to gradually change the drinking habits of beverageââ¬â¢s consumers. Furthermore, some kinds of taxes can be increased or imposed heavily, for instance, non-alcohol carbonated drinks tax, plastic bottled beverages tax, advertise tax. There is a fact that beveragesââ¬â¢ industry can be succeed like today, thanks to an important part to the advertising and marketing strategies. Coca Cola spent over 4 billion for marketing around the world and 3.3 billion on advertisements in 2013, represented 7 percent of its net sales (Forbes, 2014). In sum, marketing and advertisement play an important role in the level of consumer products. Therefore, restricting advertisements can reduce sodaââ¬â¢s popularity and impaction. In January 2014, the Mexican government slapped an extra tax of 8 U.S cents per liter on sugary beverages. The result came out effectively, sale level for the biggest soft drink bottler, Coca Cola Femsa, dropped by 4.6 percent in Mexico during the first half of 2014, compared with the same period of 2013 (Guthrie, 2014). EVALUATION Those solutions above have two sides ââ¬â advantages and disadvantages. This paragraph will evaluate the proposed solutions and suggest the best one. For the first solution, the good points of it are to change humanââ¬â¢s eating habits and bring long-term effects. On the other hand, habits are difficult to change. It is very hard to overcome the psychological obstacles of avoiding favorite beverages. Moreover, to conduct a research or hold a thematic and publish them is simple and cheap. The price of making banners, advertisement or experimentsââ¬â¢ devices is pretty high. For these reasons, this solution is time consuming and expensive though it is very effective. In comparison, the second solution succeeds almost immediately. However, it also has disadvantages which are really complex and sensitive. Taxes are under the management of the government, thus imposing new tax may impact the politics and economy problems. Once the genuine items are interfered, the contraband goo ds will take advantage of spreading which can cause serious consequences for customers. Therefore, the best solution should be the long-term increasing educational awareness. CONCLUSION Carbonated beverages have become a part of Americansââ¬â¢ diet. They are usually served with fast food which contains a lot of oil and calories. Totally, their meal accommodates much higher level of calories they need for a day. This prolonged situation can lead to enormous problems. For the purpose of avoiding negative consequences, human should have initiative solutions to solve those problems, especially to raise the awareness of healthcare and nutrients in soda, which cause many influences on peopleââ¬â¢s health. Overall, soda cause plenty of problems for peopleââ¬â¢s health, however, human can actively avoid them. REFERENCE LIST Coca-Cola GB, (n.d.).How many cans of Cocaââ¬âCola are sold worldwide in a day? : FAQ. [online] Available at: http://www.coca-cola.co.uk/faq/products/how-many-cans-of-coca-cola-are-sold-worldwide-in-a-day.html [Accessed 15 Dec. 2014]. Coffman, M. (2013).How Many Teaspoons of Sugar Are There in a Can of Coke? | LIVESTRONG.COM. [online] LIVESTRONG.COM. Available at: http://www.livestrong.com/article/283136-how-many-teaspoons-of-sugar-are-there-in-a-can-of-coke/ [Accessed 23 Dec. 2014]. Colgate.com, (n.d.).Soda and Teeth Is Soda Bad for your teeth. [online] Available at: http://www.colgate.com/app/CP/US/EN/OC/Information/Articles/Oral-and-Dental-Health-Basics/Oral-Hygiene/Oral-Hygiene-Basics/article/Soda-or-Pop-Its-Teeth-Trouble-by-Any-Name.cvsp [Accessed 19 Dec. 2014]. Check, D., Dodson, M. and Kirk, C. (2012).Map: Americans Drink More Soda Than Anyone Else in the World. [online] Slate Magazine. Available at: http://www.slate.com/articles/health_and_science/map_of_the_week/2012/07/map_of_soda_consumption_americans_drink_more_than_anyone_else_.html [Accessed 15 Dec. 2014]. Dillan, J. (2013).What is in Soda and Why is it so Addictive?. [online] Health Ambition. Available at: http://www.healthambition.com/what-is-in-soda-why-so-addictive/ [Accessed 15 Dec. 2014]. Enews.tufts.edu, (2003).Tufts E-News: Soft-Drinks And Bones. [online] Available at: http://enews.tufts.edu/stories/802/2003/09/25/Tucker [Accessed 19 Dec. 2014]. Forbes, (2014). Coca-Colas Brand Building Initiatives Could Shoulder Sluggish CSD Sales. [online] Available at: http://www.forbes.com/sites/greatspeculations/2014/04/02/coca-colas-brand-building-initiatives-could-shoulder-sluggish-csd-sales/ [Accessed 20 Dec. 2014]. Gans, K. (2011).The Small Change Diet: 10 Steps to a Thinner, Healthier You. New York: Gallery Books, p.75. Guthrie, A. (2014).Survey Shows Mexicans Drinking Less Soda After Tax. [online] WSJ. Available at: http://www.wsj.com/articles/survey-shows-mexicans-drinking-less-soda-after-tax-1413226009 [Accessed 20 Dec. 2014]. 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Friday, October 25, 2019
Tescos Customer Service Essay -- Tesco Customer Service Consumerism E
Tesco's Customer Service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Todayââ¬â¢s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations. To achieve customer satisfaction, an organisation has to provide high quality products and also provide a excellent customer service. When the service and product that the company provided is good, they can obtain customer loyalty. The customers will go again and again and would probably tell their friends. In return, the company can gain lot of customers. Moreover, by this mouth promotion, the reputation of the organisation can be enhanced. And this organisation will soon achieve an increase in market share and profit. Aims of investigation Tesco is aim to provide the best possible value for their customersââ¬â¢ money. And they state that they are determined to offer quality products, good services, attractive stores and low prices to their customers. The investigation is to find out are they meeting these aims and how they meet these aims. Through the investigation I will compare their cost with other supermarket, their store environment, their staffsââ¬â¢ skill, services and their productsââ¬â¢ quality. This can help me to find out are they meeting their aims and what they are doing badly. I also will search for the background of Tesco and found out all the useful information for this assignment. The investigation can help me provide evidence, true information and do the assignment easier. Structure Part one of my assignment is the research of the customer service practices in tesco. I will talk about the customer types, the customersââ¬â¢ needs, the organisationââ¬â¢s aims and policy and my conclusion. In this part, I will put some of the information in table and bullet point. Therefore the points are more clearly. The second part of this ... ...pping with their baby. At the second floor of Tesco is a cafà ©; it is a very good idea that customers can stay in the supermarket for very long time with this caters service. Customers also can take a rest by sit down in the cafà ©. And it has a free ââ¬Å"trolley storageâ⬠at the entrance of the cafà ©, so customers do not have to carry the trolley when they are eating or drinking. They also have a lift and stairs for customers which can pass through the first and second floor. Moreover, Tesco have a male, female and disable toilet and that is convenience for customers and disables. 5. Payment facilities Tesco provides many payment facilities to their customers. (E.g. credit card, debit card, cash, switch, solo, etc). Tesco have a lot of cashiers for their customers. Some of them are just for basket; some of them are just for cash. They provide this service to make sure their customer will not wait too long for their payment. Tesco also provide a delivery service, so that their customer do not have to take too much and too heavy goods to home. Behind the cashier, Tesco have a phone to call mini-cab for free. It is very convenience for their customers who want to call mini-cab.
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