Digital Revolution in Marketing Essay Example | Topics and Well Written Essays - 2000 words

Digital Revolution in Marketing - Essay Example Digital marketing uses applications like e-mail, websites, and social networking media to engage with existing and potential customers. In last five years, the emergence of social media marketing as a robust form of digital marketing has fuelled the acceptance of digital marketing among small and large organizations across the globe. This has also helped organizations to enhance their business reach and acceptance in diversified geographical regions. Carter, et al (2007) stated that the concept of digital marketing was first coined in the early 90s that later gained attention and significance in late 2000s. With a number of using digital marketing as a mode of enhancing and strengthening their relationship with customers; digital marketing evolved as a communicative tool. Though, digital marketing does not promise success and acceptance for all organizations as its utility and benefits are solely dependent on the right use and execution. A number of small and large organizations have been using digital marketing for their value-enhancing process. Thus, the major purpose of this discussion is to present a critical analysis and discussion of digital marketing. Along with this, the paper also conducts a digital audit on Skyscanner that is a UK based search engine website used for hiring car, booking hotels, and flights. The company has been using the digital marketing and the discussion will deal with its digital marketing practices . Skyscanner is considered as a leading and preferred travel search site offering comparative solutions for booking flights, hotels, and cars. The website also offers services pertaining to the online comparison of hundreds of flights along with offering the best solution in a quick manner. The company has a global office in the UK and has the presence in many countries. Furthermore, it offers best deals to people of different nationalities.  

Thoreaus philosophy Essay Example | Topics and Well Written Essays - 500 words

Thoreaus philosophy - Essay Example The war that took place in the year 1846-1848 has already been forgotten but somehow in some ways it was inferred as the aftermath of Uncle Sams apprehension of Manifest Destiny. The term manifest destiny was invented by a journalist and later on became a nationalist rallying cry (Mannion). Thoreau believes that the government should only impose rules that are in line with morality and it has to take into account ethical activities that will reflect a positive image on behalf of the whole country. For him, the war was unjust since its intention was to cause harm to the Mexican people (Snyder 83). On a personal note, it is never right to lead a war; in fact, it can fuel more conflict if the war gets worst. It can cause harm, not only to the soldiers, but also to the lives of the innocent people. The Mexican War is one part in history where the hunger for power is being clearly manifested. The United States determination to enter and own a territory that was never theirs is purely an immoral act. It is immoral because it is wrongful, and it is immoral because it forced people to participate in the war through the paying of taxes although their conscience tells them not to, for the reason that the government is ordering them to do so (Cummings). The main character in this situation is the government. The government that obliges all people to follow all that is written in the law. Thoreau dreams that the universal law can be applied with the individual. Moreover, he has emphasized that "government is best which governs not all" (Snyder 83). The most prominent contribution of Tho reau to world history is his stand to fight for what he thinks is right, and that is not to support the US government in its war against Mexico. Although criticized by government for his civil disobedience, Thoreau stood by his word. Men are not blinded by the reality that wars are still occurring between nations, at present. Weapons of mass destruction are still being created to destroy